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City Tour: Candid Portraits of Houston’s Entertaining Sign Wavers
April 1, 2013 @ 11:45 pm
Once a year, we do a “Urban Safari” around our beautiful city of Houston by caravaning in our cars along a map. For example, we’ve toured the beautiful Water Gardens of Houston. This year, we will be hunting for the most interesting Sign Wavers.
It’s TAX SEASON, and Sign Wavers are everywhere this time of year!!
Sign Wavers are Everywhere!
Traditionally, waving signs as a Marketing Message technique has been limited to high-school cheerleader car washes and the occasional desperate restaurant.
But now days sign waivers are professional entertainers trying to catch your attention. According to Forbes Magazine, the Kinetic Marketing Engineer has to be enthusiastic, very dynamic, have strong people and acting skills, and CRAVE attention!
So we’ll be out taking their photographs! Be sure and check the official meetup map for this Urban Safari, this is a map of places I see sign wavers on a regular basis:
Practice Making Great Portraits
If you have been wanting to practice your “Outdoor Portrait” skills, or practice composing amazing images out of your car window, this is a great practice session! We will start the event off with a lunch at Boudreaux’s Cajun Kitchen, and discuss important safety information before leaving.
Forbs: “This is a new Business Getting Attention”
In an article about Tax Season Sign Wavers, Forbs Magazine said: “5 years ago, the jobs attracted low-paying wage earners. Today, the people that dance, swing, yell and most importantly, WAVE, with the most enthusiasm bring in the best customers — and make the big bucks.
Many sign wavers are part-time theater or dance professionals looking to earn additional money off-season. Many are individuals who lack the skills for other types of jobs or internships, such as high school students and English majors.
“Its not just about waving the sign,” says James Smith, VP of Marketing of Kinetic Marketers of America, a national support organization started 3 years ago to protect the interests of Sign Wavers. “Kinetic Marketing Engineers need to have a lot of physical strength and energy. And to be successful, you must have extremely positive personality, especially when out in the hot sun as people honk at you, yelled at you and throw milk shakes at you.”
“Its also important to have good balance,” Smith added. “You don’t want to fall of the curb into traffic while spinning your massive plywood advertisement and wearing a hotdog costume.”
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