Last night, Apple announced their “Scary Fast” M3 line of ‘system on a chip’, along with their updated MacBook Pros and iMacs. 

One of the biggest changes is the move to 3nm manufacturing process.   The non-nerd translation simply means – better performance, better efficiency, lower heat produced, and lower cost.  The baseline M3 MacBook Pro at under $1,700 reflects the lower cost side.

The other change was the option of “Space Black” as a color for MacBook Pros with a M3 Pro or M3 Max processor.  In watching last night’s event, it sounds like Apple ay have figured out how to avoid the fingerprint issues that occured with the “Midnight”color available on the 13″ and 15” MacBook Airs.

So – what does this mean for a serious amateur/hobbyist photographer or videographer?  You can get a 14″ MacBook Pro with an M3 processor that includes their Liquid Retina XDR Display (which totally rocks!) with 512GB SSD and 16GB RAM for just under $1,800, or 24GB RAM for just under $2,000.  Just my personal opinion – serious amateur/hobbyist photographers or videographers will find the M3 chip to provide more than enough horsepower to quickly cull and edit images or video in their favorite programs.

Alternatively – if you want the Space Black version, the base model 14″ MacBook Pro with the M3 Pro processor, 512GB and 18GB RAM is just under $2,000.

When Apple released their first Apple Silicon MacBooks back in November 2020, I made the move immediately.  The one thing I’ve noticed as software developers release updates (even Adobe – well……most of the time anyway), their programs are optimized to better use the features of Apple’s M-based processors, and – they’re more stable.  Another noticeable thing – better program stability.

As a side note – Apple’s displays – be it on the MacBook Air, Pro or iMac – are color accurate out of the box (that’s not just my opinion).

One More Thing – did you know you can order through Apple’s Education Store and get thei education discount – even if you’re not a student or teacher?  Now you know.

Charles Putnam
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